OUR STORY • TAMPA BAY, FLORIDA

More than embroidery. A story stitched in Tampa Bay.

From our family garage in Wesley Chapel to a growing embroidery and printing business, our journey is about craftsmanship, family, and the community we proudly call home.

Explore our story
01 / OUR BEGINNINGS

How it all started

One small machine. Our only savings. A dream worth fighting for.

In 2016, we packed our lives and moved from New York City to Tampa Bay, Florida, looking for a fresh start and a place to build our future as a family. We fell in love with the waterfront, the welcoming communities, the cultural diversity, and the opportunities. The birth of our first daughter here made Tampa Bay more than a destination. It became home.

We were also captivated by Tampa's Gasparilla tradition and its legendary pirate, José Gaspar. We wanted a name that celebrated the city we loved and the craft we had spent years mastering. GASPAR STITCH brought those two passions together: Tampa Bay's unforgettable character and the art of embroidery.

In May 2019, Ruben was diagnosed with leukemia. Our family faced medical challenges, uncertainty, and difficult decisions. We decided to invest the savings we had worked so hard to build in a simple Brother PE800 embroidery machine. With Ruben's decades of embroidery experience and Viviana's entrepreneurial background, we set up a workshop in our Wesley Chapel garage and began taking orders through Etsy.

No investors. No showroom. No guarantees. Just a husband and wife, a little machine, long nights, and the determination to create something meaningful. Each new order gave us confidence that we could keep moving forward.

In November 2020, Ruben left his full-time role at GolfLocker.com to focus on GASPAR STITCH. We invested in our first commercial Avancé embroidery machine, and in May 2021 added another as demand grew. Our garage became the foundation of a real business built on quality, transparency, and customer relationships.

In 2025, we finally moved out of our garage and leased our first office at Mango Space in Wesley Chapel. Seeing our business grow beyond the place where it began was an unforgettable milestone.

Now, in November 2026, we are preparing to open our second location: a dedicated production office in Tampa's Westshore district. It means more room to create, more opportunities to serve our community, and another chapter in a journey that once began with one small machine.

Ruben continues his fight against leukemia today. There are still difficult days, but GASPAR STITCH has become a source of pride, purpose, and joy. Seeing customers proudly wear their brands, welcoming returning clients, and walking into the business we built together remind us why every step has mattered.

Tampa Bay gave us a home. Embroidery gave us a purpose. Together, they gave us GASPAR STITCH.

Our story is still being stitched.

02 / THE PEOPLE

Meet the founders

Behind every stitch is a family, a shared dream, and a commitment to craftsmanship.

Founder & Captain

Ruben Loyola

For Ruben Loyola, embroidery has never been just about thread and fabric. It's about craftsmanship, building brands, and transforming creative ideas into something extraordinary.

His entrepreneurial journey began in 2001 with the founding of Loyola Sports, a venture specializing in custom headwear and apparel manufacturing. One of his early career milestones came in 2004, when he produced custom hats for the Miss Universe event in Quito, Ecuador. The opportunity to contribute to an internationally recognized event marked an important chapter in his growing experience in custom apparel production.

Ruben later brought his expertise to New York City's renowned Garment District, where he worked as an Embroidery Manager at a full-service design and manufacturing studio. There, he gained invaluable experience supporting high-end fashion production and working with prestigious brands including Ralph Lauren, Oscar de la Renta, Alexander Wang, DKNY, Marc Jacobs, and Coach.

From intricate embroidery techniques to the demanding standards of the fashion industry, those experiences shaped his commitment to precision, consistency, quality, and exceptional craftsmanship.

But his most meaningful business venture would begin far from the fashion runways of New York.

Together with his wife and Co-Founder, Viviana, Ruben began building Gaspar Stitch from their family garage in Wesley Chapel, Florida. With their personal savings, a single Brother PE800 embroidery machine, and a shared determination to succeed, they set out to transform years of industry experience into a business of their own.

What started as a modest home-based operation steadily grew into a trusted Tampa Bay embroidery and printing company, serving entrepreneurs, small businesses, corporate teams, organizations, and established brands.

Founded on the belief that professional embroidery should combine exceptional quality with honest pricing and personalized service, Gaspar Stitch has continued to evolve while remaining true to its family-owned roots.

Today, Ruben leads Gaspar Stitch's continued growth and expansion, including the development of its second Tampa Bay location in 2026. His vision is to bring together the craftsmanship and attention to detail of a premium embroidery studio with the accessibility, transparency, innovation, and personal service that every customer deserves.

Despite the company's growth, Ruben continues to believe that the most important part of the business isn't the equipment, the technology, or the number of orders produced. It's the trust customers place in Gaspar Stitch to represent their brands with care and professionalism.

From international events and New York fashion studios to a family garage in Florida, Ruben's journey has always been about one thing: building something meaningful, one stitch at a time.

Stitched on the Bay™

Viviana Loyola, Gaspar Stitch co-founder, in a black blazer
Co-Founder

Viviana Loyola

Viviana's passion for embroidery and entrepreneurship began in 2007, when she founded her first embroidery studio in her home country. With creativity, determination, and a dedication to craftsmanship, she transformed her passion into a business, gaining valuable experience in custom embroidery and personalized products.

Years later, she brought that experience and entrepreneurial spirit to the United States, where she joined her husband, Ruben Loyola, in building Gaspar Stitch from their family garage. Starting with their personal savings and a single embroidery machine, they shared a vision of creating something much bigger.

As Co-Founder, Viviana has played an important role in shaping Gaspar Stitch's commitment to quality, attention to detail, and customer satisfaction. Her experience and passion for the craft remain part of the company's foundation.

Today, as Gaspar Stitch continues to grow across Tampa Bay and prepares to open its second location in 2026, Viviana's journey reflects the heart of the business: a passion that began in 2007, a dream built together, and a commitment to excellence stitched into everything we do.

03 / THE JOURNEY

Our journey, one stitch at a time

Select any chapter to explore the moments that shaped our story.

2016Finding our home in Tampa Bay

We moved from New York City to Tampa Bay and fell in love with the place where we would raise our family.

2019One machine, our family garage

After Ruben's leukemia diagnosis, we invested our savings in a Brother PE800 and began taking embroidery orders from our Wesley Chapel garage.

2020–21Taking the leap

Ruben left his full-time job in November 2020. We invested in commercial Avancé equipment and expanded again in May 2021.

2025Our first office

After years of hard work, long nights, and countless orders completed in our family garage, 2025 marked one of the proudest milestones in GASPAR STITCH's journey. We officially moved out of our garage and leased our very first office at Mango Space in Wesley Chapel, Florida.

What might have seemed like a small step to others was a tremendous achievement for us. It represented years of sacrifice, determination, and the incredible trust our customers had placed in our little family business.

For the first time, we had a professional space to welcome customers, showcase our work, and continue building our brand. We had finally outgrown the place where it all began, but we carried the same passion, gratitude, and dedication that started with our very first stitch.

It wasn't just a new office. It was proof that our dream was becoming a reality.

Nov 2026Production expands to Westshore

2026 marks another exciting milestone in the GASPAR STITCH story as we prepare to open our second Tampa Bay location, a dedicated production headquarters in Tampa's Westshore district this November.

This expansion is more than just another address. It's a major investment in our future, our customers, and the quality of everything we create. Located in a modern, newly developed facility, our larger space will bring our commercial embroidery equipment, production operations, and customer services together under one roof.

With expanded in-house embroidery and custom printing capabilities, we'll have greater control over quality, production schedules, and turnaround times. Our goal is to streamline every step of the process, increase production capacity, and introduce more flexible services, including select same-day production options, subject to availability and order requirements.

From small personalized orders to larger corporate apparel projects, our new facility is designed to help us work smarter, produce faster, and continue delivering the attention to detail our customers have come to expect.

From one Brother PE800 in our family garage to a dedicated production headquarters in Tampa, this next chapter represents just how far we've come. And as we continue growing, one thing will never change: our commitment to keeping production personal, craftsmanship exceptional, and our roots proudly planted in Tampa Bay.

Bigger space. Greater capabilities. Faster possibilities. The same passion behind every stitch.

04 / THE COMMUNITY

The best part of our story? You are in it.

From first-time entrepreneurs to established companies, our customers have helped turn a small family dream into something bigger. Here are a few of the relationships and projects that make us proud.

05 / ROOTED HERE

Tampa Bay, our forever home.

We arrived from New York City in 2016 looking for a place to build our future. Tampa Bay welcomed our family, gave us our daughter's first hometown, inspired our name through its beloved Gasparilla tradition, and supported our first steps as a local business.

We love the energy of this city, its people, and the way neighbors support neighbors. No matter how far we grow, our roots will always be here.

Forever grateful. Forever local. Forever Stitched on the Bay™.

THE NEXT CHAPTER

The next chapter starts with you.

Your brand has a story. We'd love to help bring it to life.